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About Us

HELLO BEIJING

HELLO TORONTO

HELLO SINGAPORE

HELLO NEW YORK

HELLO WORLD

HELLO BEIJING

HELLO TORONTO

HELLO SINGAPORE

HELLO NEW YORK

HELLO WORLD

HELLO BEIJING

HELLO TORONTO

HELLO SINGAPORE

HELLO NEW YORK

HELLO WORLD

HELLO BEIJING

HELLO TORONTO

HELLO SINGAPORE

HELLO NEW YORK

HELLO WORLD

Our
Story

Bingz was founded in 2014 by two Chinese programmers in Beijing. At its inception, Bingz became a phenomenon in the restaurant industry by selling over 200,000 crispy burgers in 100 days. “IT professionals from top Tech companies selling burgers” Such unexpected crossover has drawn much attention to the brand. Bingz persists on creating products based on customer experience with the utmost attention to details and has become a classic case of the Internet Plus concept. Now, Bingz is operating over 140 outlets in Beijing and expanding rapidly in other Chinese cities. In the past 8 years, the restaurant have sold more than 80 million crispy burgers and is one of the Chinese brands with the most potential going global.
Bingz is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers.

Our
Philosophy

Vision
Mission
Four Essentials
Values
Talent
Wherever customers are, wherever Bingz is.
Bingz is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers.
Food safety, quality, service, cleanliness, these four points together constitute the key to winning our customers, we call it the four Essentials of Bingz.
Integrity, aim for the highest, be diligent & grounded, work as one, be brave to explore
Opportunities for career growth.

Our
Milestone

2014

  • April, Launching our First Restaurant in Beijing.
  • May, Attracted tons of media attention and reached the evaluation of 100 million RMB in the first month.
  • Nov, The First 1-millionth crispy burger was sold.

2015

  • Nov, Established the Bingz® Management School and recruited dozens of management trainees from multiple top schools in China.

2016

  • Nov, Acquired 12.6 million US Dollars of investment from Hony Capital and Today Capital.
  • Dec, Awarded the most popular food brand top 100 in China.

2017

  • June, Our customer service system was developed and began to collect feedback, supporting big data for the brand.
  • July, The brand was awarded the title of the Green Delivery Initiator while publishing the Green Food Delivery Accord along with the China Cuisine Association and China environmental protection foundation.
  • Sep, Received the Chinese Fast Food Cutting Edge brand awarded by the China Cuisine Association and was enlisted in the Top 100 of Chinese Fast Food Brand.
  • End of the year, Expanded at the speed of 3 days per new open location and maintained high sales of them all.

2018

  • March 22nd, Launching of the New international Brand: Bingz®, along with a new visually designed dining space in Shenzhen.
  • End of the year, Over 20 Millionth Crispy Burger was sold.

2019

  • Sep, The First Chinese fast-food brand launched in the Daxing International Airport.
  • Nov, Bingz® Canada Ltd was founded and we became the first Chinese fast-food chain to conduct direct operations in North America.
  • Dec, Bingz® Guangzhou Baiyun International Airport District location opened.

2020

  • Jan, Bingz® Holding Ltd is established in Singapore as a platform for globalization of its business plan.

2021

  • May, Bingz® opened its first global location in Markham, Ontario, Canada.

2023

  • Jan, Bingz® opened its first Singapore location, marking the brand's entry into the Singapore market.

2014

  • April, Launching our First Restaurant in Beijing.
  • May, Attracted tons of media attention and reached the evaluation of 100 million RMB in the first month.
  • Nov, The First 1-millionth crispy burger was sold.

2015

  • Nov, Established the Bingz® Management School and recruited dozens of management trainees from multiple top schools in China.

2016

  • Nov, Acquired 12.6 million US Dollars of investment from Hony Capital and Today Capital.
  • Dec, Awarded the most popular food brand top 100 in China.

2017

  • June, Our customer service system was developed and began to collect feedback, supporting big data for the brand.
  • July, The brand was awarded the title of the Green Delivery Initiator while publishing the Green Food Delivery Accord along with the China Cuisine Association and China environmental protection foundation.
  • Sep, Received the Chinese Fast Food Cutting Edge brand awarded by the China Cuisine Association and was enlisted in the Top 100 of Chinese Fast Food Brand.
  • End of the year, Expanded at the speed of 3 days per new open location and maintained high sales of them all.

2018

  • March 22nd, Launching of the New international Brand: Bingz®, along with a new visually designed dining space in Shenzhen.
  • End of the year, Over 20 Millionth Crispy Burger was sold.

2019

  • Sep, The First Chinese fast-food brand launched in the Daxing International Airport.
  • Nov, Bingz® Canada Ltd was founded and we became the first Chinese fast-food chain to conduct direct operations in North America.
  • Dec, Bingz® Guangzhou Baiyun International Airport District location opened.

2020

  • Jan, Bingz® Holding Ltd is established in Singapore as a platform for globalization of its business plan.

2021

  • May, Bingz® opened its first global location in Markham, Ontario, Canada.

2023

  • Jan, Bingz® opened its first Singapore location, marking the brand's entry into the Singapore market.

Our
First Stop

HELLO BEIJING

HELLO TORONTO

HELLO SINGAPORE

HELLO NEW YORK

HELLO WORLD

HELLO BEIJING

HELLO TORONTO

HELLO SINGAPORE

HELLO NEW YORK

HELLO WORLD

HELLO BEIJING

HELLO TORONTO

HELLO SINGAPORE

HELLO NEW YORK

HELLO WORLD

HELLO BEIJING

HELLO TORONTO

HELLO SINGAPORE

HELLO NEW YORK

HELLO WORLD

Contact Us

Corporate Office & Media Inquiries

business@bingz.com
Wangjing SOHO T1, Chaoyang District, Beijing, China

Join Us Now

hr@bingz.com

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